Thiago Zeitune - Product Designer, Tel-Aviv

Hi there! I'm Thiago_Zeitune.
I am a designer passionate about bridging gaps between great ideas and people.

Senior Product Designer

At Melio, I contribute to building an innovative payment platform designed for small businesses, focusing on streamlining workflows efficiency

I lead the end-to-end design of critical workflows that capture and sync data from external sources, such as imports and uploads, which are essential to simplifying the payment process. Alongside my design work, I mentor designers, spearhead cross-functional initiatives, and consistently push for design excellence across the organization. My contributions ensure seamless feature integration while delivering measurable value to both the user experience and the product.

Product Designer

Before that, I was part of the team behind Microsoft Defender for Endpoint, a global security platform that protects millions of devices against cyber threats worldwide

At Microsoft, I expanded my expertise in the enterprise security industry, solving intricate challenges and developing effective workflows for highly complex systems. In this role, I worked within a highly structured design system, delivering intuitive solutions for advanced cybersecurity problems while adhering to the platform's established user experience standards.

UX TEAM LEAD + product designer

I led the redesign of the Wix Editor’s interface, the world’s leading DIY website-building platform, enhancing the experience for millions of users globally

At Wix, I led the redesign of the Wix Editor’s interface, a core component of the platform used by millions worldwide. As a key member of an exceptional design team, I drove innovative and impactful user experiences that elevated the Editor’s usability, enjoyment, and overall delight. My work also extended to several high-impact projects, including the development of new interaction controls, which significantly increased the use of interactions across websites built on the platform.

Product DesignER

Additionally, I contributed to the development of Editor X, Wix's professional tool, focusing on breakpoints management and cascading styling

In early 2019, I collaborated with multiple Wix teams to develop Editor X, a revolutionary website-building tool. Editor X empowers designers to create responsive websites with flexible grids and complete breakpoint control. I contributed to design the logic and interface that enable people to intuitively create, manage and style a multi-breakpoint website.

UX/UI Designer

I contributed to the design and development of Phenom People’s talent acquisition CRM platform, supporting companies in optimizing their talent acquisition processes

At Phenom People, I contributed to the development of Phenom Real-Time CRM, an innovative B2B platform that empowers talent acquisition teams worldwide to source, nurture, and make data-driven decisions. I played a pivotal role in creating new features, enhancing core workflows, and optimizing processes, significantly driving the product’s success.

UX/UI Designer

I co-led the redesign of Phenom People's website, focusing on architectural scalability to support rapid growth

I was tasked with the challenge of redesigning Phenom People’s website from the ground up. I led the project closely, collaborating with the development team to implement a scalable design framework that supported architectural growth, allowed the introduction of new product pages, and enhanced content scalability.

designer and researcher (Personal project)

As a conceptual side project I worked on a video messaging app focused on language learning and cultural exchange

One of my dedicated personal projects ia an app that facilitates language learning by connecting users with native speakers. During the concept development phase, I conducted user interviews with Hebrew and Arabic speakers to gain insights into their past learning experiences, goals, and pain points, ensuring the app addresses real user needs effectively.

UX/UI DESIGNER

As a UX/UI designer at Phenom, I worked on designing career websites for global companies, helping them enhance their employer branding and achieve their strategic goals

I collaborated with global enterprises on challenging projects, transforming their career websites into powerful front ends for employer branding and talent acquisition strategies. This intense period allowed me to develop advanced web design skills and learn from some of the most talented User Experience and Visual Designers in the field.

About me

Hi there! I’m Thiago Zeitune, a Brazilian-Israeli designer passionate about creating products that people love and use every day. I believe that well-designed products make life easier, more productive, and enjoyable.

Currently, I am a Senior Product Designer at Melio, a payment platform for small businesses. I focus on creating seamless experiences in payments, workflows, and data integration, all aligned with the company’s mission to "keep small businesses in business." Beyond my day-to-day tasks, I mentor designers, lead cross-functional initiatives, and champion design excellence across the organization.

Before Melio, I worked at Microsoft on Microsoft 365 Defender, where I helped shape the future of security for thousands of organizations, protecting millions of users worldwide. Prior to that, I led the UX team for Wix Blocks, an app builder within the Wix ecosystem, and spearheaded high-impact projects for the development of the Wix Editor and Editor X.

Earlier in my career, I worked at Phenom People, Aspire Global, and Studio Jeger, gaining experience in various industries and roles.

My approach as a Product Designer is to put users’ needs and behaviors at the forefront of every development stage while aligning design with business strategy and goals. I thrive on collaborating with passionate teams on complex projects, constantly learning, and sharing new ideas and techniques.

In addition to my professional work, I recently launched my own UX course, successfully piloted with a small group of students. I hold a Master’s degree in Integrated Design from the Holon Institute of Technology (HIT) and a degree in Graphic Design from the Federal University of Rio de Janeiro, along with a UX certification from Create Future.

Outside of work, I enjoy playing music with my band and my kids 🎸🎶, playing volleyball, reading, and listening to podcasts. If you’re ever in Tel Aviv, feel free to reach out for a coffee ☕!